Social Accountability

Social accountability

Supporting our neighbors

At Applewood Village, we believe that supporting the broader community in which we all reside improves not only our lives today, but the lives of generations to come. Our residents enjoy participating in social accountability by being active contributors to our community through volunteering opportunities.

Applewood Village Initiatives

Applewood Bike Drive Partnership Raises $8K for Kids

A woman buying groceries at the General Store

On Nov. 13, in partnership with resident distance cyclist Spencer Halper, Applewood Village hosted a bicycle donation drive. The drive benefitted the NJ Boys & Girls Club Bike Exchange, a resale located in Capitol Plaza, 1500 N Olden Avenue Ext., Ewing Township.

The organization refurbishes used bikes for resale at affordable prices to adults and children. All proceeds are donated to the Boys & Girls Clubs of Mercer County to support youth education and workforce training.

Donations included a recumbent three-wheeler trike, vintage tandem bike, racing models and two new bikes still in the box.

“As a not-for-profit organization, Applewood Village has a social responsibility to make a significant contribution to our local community and our world,” says Courtney Paul, Engaged Living™ manager. “Depending on the need, we provide resident and staff expertise, in-person manpower, handcrafted products, product purchases and financial support.”

Our community is committed to helping strengthen our community by supporting those around us, near and far.

A woman working in the garden

LeadingAge New Jersey Member

Applewood Village is an active member of LeadingAge New Jersey, a statewide association of not-for-profit senior care organizations dedicated to advancing quality aging services in New Jersey through advocacy, education, and fellowship. Together with LeadingAge, Applewood affirms the enduring value of seniors to society, to family and to the community; promoting quality, stewardship, and choice in aging services; advancing mission-driven values, compassionate services and public trust; being accountable to those we serve; and developing ethical leadership.


Sales & Marketing Director introduces senior living sales and marketing opportunities to Healthcare Professions Pathway Program

Applewood Village is committed to partnering with the local community to support the future of the senior care industry. In 2021, we launched an educational program with the Freehold Regional School District to help students learn that career opportunities in senior living extend far beyond nursing and clinical care.

“By 2060, nearly one in four Americans will be age 65+,” explains Jennifer Kohan, Sales & Marketing Director at Applewood Village. “The opportunities to build a fulfilling and lucrative career in the managed care industry have never been stronger.” According to a report by the US Census Bureau, New Jersey’s 60+ population is growing more rapidly than any other population, increasing by 30 percent since 2012.

Jennifer recently spoke with Healthcare Professions Pathway Program (HPPP) junior students at the Freehold and Manalapan High Schools. She discussed how the sales process for senior living is more about learning who prospective residents are and how personal background and legacy wishes shapes decision-making. Students role-played various conversations to learn more about prospective residents to uncover their individual stories. Previously, Assisted Living Dining Services managers met with students to discuss their roles and employment journeys leading to the senior care industry.